Top 5 Ultracasual Games on Android in the UK - Q3 2023

During the third quarter of 2023, the ultracasual games market on Android in the United Kingdom saw interesting trends in downloads, revenue, and weekly active users. Here’s a closer look at the performance of the top 5 ultracasual games.

Fill The Fridge from Rollic Games experienced varying trends. Revenue fluctuated, peaking at $97 in the week of July 3 and hitting a low of $41 by September 18. Downloads showed a similar pattern, starting at 7.8K in late June and dropping to 2.3K by mid-September. Weekly active users also saw a decline from 25.9K in late June to 11.6K in mid-September, with a slight recovery to 15.6K by the end of the quarter.

DIY Joystick by CrazyLabs LTD saw no revenue during the period but maintained a steady download rate. Downloads peaked at 9.2K in early August, before settling at around 3K by the end of September. Weekly active users increased from 21.3K in late June to a high of 29.6K in early August, ending the quarter at 21.1K.

Antistress - relaxation toys from JindoBlu had modest revenue, peaking at $64 in mid-July. Downloads were relatively stable, ranging from 4.3K to 5.6K throughout the quarter. Weekly active users remained consistent, starting at 36.4K in late June and ending at 33.6K in late September.

Slice Masters: ASMR Game by HYPERHUG showed strong performance in both revenue and user engagement. Revenue hit a high of $152 in the last week of September. Downloads fluctuated, starting at 4.8K in late June, peaking at 5.9K in early July, and closing the quarter at 4.9K. Weekly active users grew steadily, reaching 42.6K by the end of September.

Perfect Coffee 3D from Kwalee Ltd had a steady revenue stream, peaking at $36 in the last week of the quarter. Downloads saw a notable increase from 1.9K in late June to a peak of 5.3K in late July, stabilizing around 3K by the end of September. Weekly active users also showed growth, from 8.9K in late June to 16.2K in early August, ending the quarter at 12.4K.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.